Built for Waterproofing Owners

Your Waterproofing Business Should Work for You.
Not the Other Way Around.

You've quoted the job perfectly. The client's happy. Then the roof leaks three months post-handover and NCAT calls your name. Waterproofing defects are the #1 source of building claims. Your price needs to hold the liability.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Every job is a two-year risk. You're not just selling the work - you're selling certainty against AS 3740 standards, modern open-plan complexity, and defect liability that eats margin. One rework can wipe out ten good jobs.

The Money's There But It's Not Yours

Materials don't stay cheap. Membranes, sealants, primers - prices move monthly. You're quoting fixed price in a volatile supply chain. Your margin assumption from January doesn't hold in March. Scope creep on substrate prep destroys your buffer.

The Busy Trap

Compliance tracking eats time. AS 4654 testing. Supplier certifications. Site photos. Documentation for claims justification. You're managing three paperwork streams just to prove you did it right if it fails later.

Staff Headaches Without a Playbook

Finding trained waterproofers is hard. Keeping them is harder. They move between companies chasing rates. Training on your systems takes months. One senior person leaving mid-job costs more than their annual salary in rework.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Waterproofing margins live or die on pricing method. You're not selling labour hours - you're selling a guaranteed outcome over 10+ years. Systems-based pricing anchors you to AS 3740, not the market rate. Response Electricians achieved premium positioning by owning the liability conversation upfront.

Hiring Right

Hire for technical depth and system discipline, not just site experience. Waterproofing requires compliance mindset. Your team needs to document, photograph, and trace every decision. Training on your Job Management Loop turns new hires into liability reducers, not liability creators.

Job Management Loop

Pipeline visibility prevents the feast-famine cycle. Track quotes to conversion rate by job type. Seasonal waterproofing (bathrooms post-winter, roofs post-storm) demands advance scheduling. Job Management Loop shows you where gaps form before they hit cash flow.

Financial Visibility Loop

Cost tracking by material type reveals your true margins. Membrane costs separate from labour separate from insurance cost-per-job. Financial Visibility Loop breaks the illusion of profitable jobs that actually drain you. You'll see which job types to pursue and which to price out.

Compliance as Advantage

Compliance as Advantage means documentation becomes competitive edge. Your site records, test schedules, and supplier certifications become your defence in defect disputes. Competitors scrambling for paperwork. You hand over a compliance file.

AI for Trade Operations

AI automates specification compliance checking. Upload the plan, AI confirms AS 3740 checkpoints. Process photos against specification checklist. Track material batches to site. Reduces human error - the biggest margin killer in waterproofing.

The Pathway

Where Is Your Waterproofing Business Today?

Phase 1

Foundation

You're waterproofing bathrooms solo. You know the systems cold. What you don't know is how to scale without doubling your liability exposure. Foundation phase teaches pricing for profit and cost visibility so growth doesn't destroy margins.

Phase 2

Growth

You've got a small team now. Jobs are landing. But documentation is chaos. Specs aren't standardised. One person leaves and you've lost the detail on three active jobs. Growth phase forces you to systematise before you hire again.

Phase 3

Expansion

You've got a team and a full job pipeline. But every membrane specification, warranty decision, and builder callback still runs through you. Expansion phase builds an operations layer so the business delivers without your sign-off on every wet area.

Phase 4

Scale

Your GM runs operations. Specifications, quality assurance, scheduling, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your waterproofing business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your waterproofing business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other waterproofing business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own waterproofer business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Waterproofing Business Owners

Ready to Power Up Your
Waterproofing Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your waterproofing business is next.

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