Built by a Trade Business Owner.
For Trade Business Owners.
This is not a motivational seminar. It is a high-performance training ground for owners who want a business that runs without them.
Shortcut the ten years I took the hard way.
It took me ten years to figure out how to build a trade business that could actually run without me. Ten years of painful, expensive lessons. The wrong hires. The cashflow scares. The weeks where I was working every hour and still going backwards.
Every lesson I learned the hard way is now the curriculum. That is the entire reason this Academy exists — so the next generation of trade business owners do not have to bleed a decade to get where they want to be.
Members today are hitting operational time freedom inside one to two years, not ten. They are living the life the business was supposed to deliver in the first place.
We have trained over 8,000 trade business owners. We have seen every situation an owner can land in, and we know the fastest way out. We have the training. We have the coaches. We know what moves the needle first.
Trained. Proven. Working.
I will not let another trade owner burn a decade figuring out what we can teach in a year. That is the entire point.
The frameworks are battle-tested.
Response Electricians — the trade business Greg runs alongside the Academy — is the live test bench. Everything taught here has been proven in a real operating business first.
Systemised, not motivational.
Three things set the Academy apart from every other trade business training program in the market.
Foundation → Growth → Expansion → Scale
Every trade business owner moves through the same four stages. We meet you wherever you are and help you move to the next one faster.
Install the essentials. Get visibility, structure, and confidence in the numbers before scaling anything.
Build repeatable systems for sales, job management, and hiring. Move from sole trader to a real team.
Tighten operations, sharpen leadership, and step off the tools for good.
Own a mature, systemised business that runs without you. Operational time freedom, sustained.
Whatever phase you are in, there is a program built for it. View the full program suite →
The systems are already working.
Every week, members turn training into results on the ground. A sample of owners who have applied the frameworks:
Rebuilt a plumbing business after a $90K loss using the Financial Visibility Loop, then scaled to a 7-truck operation.
Engineered the first hire the right way. Bought back owner time, lifted margin, and unlocked the next growth step.
Went from on-the-tools to general manager of a 14-person HVAC business in 18 months. Hiring Philosophy applied in full.
Your team of specialists.
Every coach brings deep expertise in one specific area. You get a well-rounded strategy tailored to your business, delivered by specialists who have built and scaled trade businesses themselves.
Built and sold two electrical businesses with 100+ staff. Business strategy, operations, and hiring at scale.
Grown teams of 40+. Scaling operations and building high-performance trade businesses.
20+ years carpentry. People management, quoting systems, and strategic planning for trade owners.
Translating finance into plain English. Cash flow, profitability, and financial confidence.
Scalable systems, streamlined processes, and customer engagement that drive profitability.
20+ years public practice and industry. Cashflow, pricing, costing, and financial reports.
Attraction, recruitment, performance, leadership development, culture, and compliance.
30 years construction, 18 years running a building company. Project planning, quoting, and margin discipline.
Team culture, leadership development, and building businesses people want to work for.
Navigate business challenges, maximise opportunities, and transform the way owners lead.
Meta made simple and practical. Ads, targeting, and getting better results from the spend.
Business identity, team direction, achievable goals, culture, and customer experience.
Cashflow and profit, tax and compliance, financial systems, and business growth strategy.
Cash flow management, profit strategy, forecasting, business structures, and personal finance.
Find the right program for your next move.
Talk to the team, explore the product suite, or start with a conversation about where your business is today and where you want it to be.