“You didn’t leave your old job to build a prison with your name on it.”

Most tradies fall into business ownership by accident. One day they just say, “Stuff it, I’ll do it myself.”
And before they know it, they’ve built a business they can’t leave — no time, no strategy, no real direction.

This week, we do what no one ever taught you to do:
Stop. Zoom out. Get clear.

Not just on money. But on freedom.
Your definition of it.
What it actually looks like.
And how your business needs to change to give it to you.

Once you lock this in, every decision gets easier.

“Right now, your business only works if you do.”

Sound familiar?

⛔ You go on holiday — everything stalls
⛔ You get on the tools — admin blows up
⛔ You handle sales — ops falls behind

That’s not freedom. That’s a bottleneck.

This session shows you why your time is constantly maxed…
and where it should actually be going if you want to grow.

We’ll break down the 6 key roles in every trade business — and help you figure out which ones to get off your plate, when, and how.

This is the shift from being busy…
to being the actual business owner.

“If you can’t read your numbers, you’re not running a business — you’re rolling the dice.”

Let’s be real: most owners avoid their finances.
They wait until the BAS is due, or the accountant calls, or the cash runs out.

That’s not leadership — that’s survival mode.

This week, we strip the confusion.
You’ll learn how to read your P&L, track cash flow, and know — with certainty — what’s working and what’s bleeding you dry.

We’re not turning you into a spreadsheet nerd.
We’re just giving you the visibility to run your business like a weapon.

“If your quoting strategy is based on what you think the client can afford… you’ve already lost.”

Too many tradies quote to win the job — not to make a profit.
They discount. Underquote. Give extras away for free.
Then wonder why they’re slammed with work but still stressed about cash.

This week is a line in the sand.
We show you how to price with intent — based on your actual numbers and the real margins you need to grow.

✅ Build a quote you’re proud to send
✅ Stop undercharging
✅ Know your price is solid — every time

It’s not about greed. It’s about staying in the game — and winning.

There’s two types of businesses:

1. The ones who are premium

2. And the ones who look premium

If you’re not both, you’ll keep getting compared on price.
And if you keep getting compared on price, you’ll keep losing to people who aren’t even in your league.

This week isn’t about branding for show — it’s about perception that sells.
We show you how to shift the client’s mindset before they even ask for the quote.

Because when you position properly, they don’t ask why it’s more.
They ask when you can start.

“Mate, we’re quiet this month.”

You’ve probably said it before.
You might be saying it now.

And when things go quiet, the stress ramps up.

Why?
Because you’re relying on referrals, word of mouth, and last month’s momentum.

That’s not a system. That’s a coin toss.

This week, we show you how to build your own flow of quality leads — predictable, simple, and sustainable.
Not theory. Not fluff.
This is how real trade business owners build demand they can actually control.

There’s a guy you know who works with that builder.
And he’s been getting regular work from them for years.
You’re better than him.
But they never call you.

Why?

Because they’ve never been given a reason to.

This week we fix that.
You’ll stop being “the one they might use again” and become “the one they rely on.”

We help you become the strategic partner — not the revolving-door contractor.

Because winning the first job is cool.
But locking in the next ten?
That’s where the money is.

You quoted the job. They seemed keen.
You followed up once… then left it.

They ghosted. You moved on.
It happens all the time.
But here’s the part no one talks about:

It’s not because you were too expensive.
It’s because you didn’t communicate like someone who closes.

This week we change your quote game completely.

You’ll learn the psychology, the timing, and the subtle follow-up moves that make you the one who gets the green light.
Not with sales tactics.
With confidence.

This isn’t about chasing jobs.
It’s about learning how to close them — naturally, clearly, and fast.

Let’s be honest.

Hiring scares the hell out of most trade business owners.

Because when it goes wrong?

You pay twice.
Once in wages.
Then again in mistakes, callbacks, stress, and reputation.

This session removes the fear.

We’ll show you how to:

→ Identify the right first hire (and the wrong one)
→ Write a job ad that repels time-wasters
→ Build a culture that runs without you breathing down necks

You’ll stop being the only one who cares.
And start building a team that actually wants to build something with you.

You’ve learned the lessons.
You’ve sharpened the tools.
Now what?

This week is where clarity meets commitment.

We pull everything together — your wins, your gaps, your biggest growth levers — and lock in your next 90-day plan.

This isn’t another “goal-setting session.”
This is where your business becomes strategic, focused, and properly supported.

You’ll leave knowing exactly what to do, when to do it, and who’s backing you while you do it inside Freedom Fighters.

This is the pivot —
from learning to leading.