MEET THE COACHES

real experience. real strategies. real impact.

At Tradies Success Academy, you're backed by an elite team of coaches who’ve lived and breathed the trade business journey.

We’re not career consultants — we’re trade business owners who’ve built, scaled, and systemised businesses ourselves. We know the pressure, the chaos, and the wins because we’ve been through it all.

Every coach brings deep expertise in a specific area — from financials to hiring, systems, marketing, and mindset — so you’re not just getting one perspective, but a well-rounded strategy tailored to your business.

You’re not doing this alone. You’ve got a full bench of proven experts in your corner, committed to helping you grow a business that gives you more time, more profit, and more freedom.

  • Greg

    FOUNDER

  • Business strategy and operations pro, with a knack for holding leaders accountable and driving results.

    JOSH

    STRATEGY & OPERATIONS

  • Expert in optimising the customer journey to drive business growth. Leanne’s approach means business!

    LEANNE

    STRATEGY & CUSTOMER

  • Powerhouse trade business owner and strategy coach, with a focus on wellbeing and personal growth.

    LAUREN

    STRATEGY & MINDSET

  • Chan, The OG. Accounting, billable hours, cashflow & future-proofing profits.

    CHANTEL

    ACCOUNTING

  • Numbers whiz. Accounting, billable hours and a gun at cash flow management.

    ALI

    ACCOUNTING

  • Queen of B2B sales and marketing with a focus on expanding market reach and boosting conversions.

    ALICE

    SALES & MARKETING

  • TSA’s own Welshman. All aspects of operations, systems, and processes. Runs a successful sparky business.

    JORDAN

    OPERATIONS

  • We struck HR gold! Beth takes the stress out of staff management with expert HR systems and support.

    BETH

    HR & CULTURE

  • Our leadership and people management go-to, with a passion for driving strong team performance.

    JAMIE

    PEOPLE MANAGEMENT

  • Your personal finance pro, focusing on debt management, investing, and securing financial futures.

    STEVE

    FINANCIAL STRATEGY

  • If anyone can make loans and finance feel less daunting, it’s Jasmine.

    JASMINE

    LOANS & FINANCE

  • Expert in construction and project management, with 20+ years of experience in carpentry, restaurant design/building, and business ownership. Skilled in people management, quoting and strategy.

    JACK

    TRADE BUSINESS COACH

  • Entrepreneur who built and scaled two trade businesses to over 100 staff, before selling to a Fortune 500 company. Specialises in fast-growth business strategies.

    JOSH

    TRADE BUSINESS COACH

  • Specialist in construction industry management with over 35 years of experience. Registered builder and project manager, overseeing businesses across various trades, including concrete, pools and waterproofing.

    JASON

    TRADE BUSINESS COACH