Built for Stone Masonry Owners

Your Stone Masonry Business Should Work for You.
Not the Other Way Around.

Stone masonry is a specialist trade. Heritage restoration commands premium pricing. Modern build demands precision. Silica dust hazard is serious and regulated. Your margins are 18–28% - if you're pricing safety overhead.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Silica dust hazard management is non-negotiable. Water suppression systems. Respiratory protection. Health and safety compliance. You're managing occupational health liability on every single job. Few competitors price it in.

The Money's There But It's Not Yours

Natural stone sourcing is complex and variable. Availability fluctuates. Costs fluctuate. Colours and finishes change. You're quoting stone you might not be able to source in three weeks. Substitutions damage your reputation.

The Busy Trap

Heritage restoration is a niche with high standards. Clients expect authenticity. Documentation demands are heavy. Training on heritage techniques takes years. One person leaving sets you back on capacity and specialty knowledge.

Staff Headaches Without a Playbook

Physical demands are real. Lifting, bending, stonemason work strains your body long-term. Staff turnover is high because people burn out. Finding younger people willing to learn the trade is getting harder.

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Stone masonry pricing anchors to safety compliance and sourcing certainty, not just labour hours. You're not selling stone placement - you're selling heritage integrity or modern precision. Systems-based pricing includes your silica dust management and sourcing risk.

Hiring Right

Hire for precision and system discipline. Masons who follow your safety protocols, document stone specifications, and see heritage authenticity as non-negotiable become force multipliers. Your hiring system targets people who value craftsmanship and structure.

Job Management Loop

Job Management Loop separates stone selection from preparation from installation from finishing. Each phase demands precision. Visibility into material sourcing timelines prevents deadline surprises. You schedule rounds with certainty.

Financial Visibility Loop

Cost tracking by stone type and by job complexity reveals true margins. Stone cost by type. Sourcing cost. Labour cost. Health and safety overhead. Equipment depreciation. Financial Visibility Loop shows you which job types are actually profitable.

Compliance as Advantage

Compliance as Advantage means your silica dust management records, heritage certifications, and installation documentation become your moat. Competitors cutting corners on safety lose. You have the evidence. You win premium positioning and insurance credibility.

AI for Trade Operations

AI automates stone specification matching. Client uploads design requirements, AI suggests compatible stone types with cost estimates. Reduces sourcing time. Improves specification accuracy.

Where Is Your Stone Masonry Business Today?

Phase 1

Foundation

You've been stonework for years. You've got the skill and the reputation. You're thinking about bringing in help. What you don't know is whether you've got your processes documented enough to train someone safely on health and safety protocols. Foundation phase teaches cost visibility and safety documentation.

Phase 2

Growth

You've got one or two people now. Physical demands are hitting capacity. Silica dust protocols are inconsistent. Stone sourcing is unpredictable. Growth phase forces you to document your safety and sourcing systems before the next hire.

Phase 3

Expansion

You've got masons and a full job pipeline. But every stone selection, safety protocol, and quality decision still runs through you. Expansion phase builds an operations layer so the business delivers without you lifting every block.

Phase 4

Scale

Your GM runs operations. Stone sourcing, safety compliance, crew scheduling, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your stone masonry business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your stone masonry business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own stone masonry business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Stone Masonry Business Owners

Ready to Power Up Your
Stone Masonry Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your stone masonry business is next.

1800 565 947 Call or Text
Text Us
Tradies Success Academy
Text Us
Got a question?