Built for Solar Owners

Your Solar Business Should Work for You.
Not the Other Way Around.

In-house solar operations net 39% profit. Subcontracting nets 19%. Your $90/hour tradesman cost is half the subcontracting rate. But grid connection delays and franchise competition are squeezing your timeline and territory.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Battery rebate changes drive demand volatility. One policy change kills the market segment you've built your business around. You're chasing moving targets while competitors with deeper pockets shift faster than you.

The Money's There But It's Not Yours

Grid connection delays stack your inventory cost. You've installed the system. Grid can't connect for six weeks. You're carrying receivables and customer frustration while competitors blame the network operator.

The Busy Trap

Franchise competition is relentless. They've got national marketing. You've got a van and reputation. They undercut your rates because they've got other revenue streams. You're competing on price in a commodity market.

Staff Headaches Without a Playbook

Team turnover kills your margins. Installers move to franchises offering certainty. Training a new installer on your systems takes weeks. One person leaving mid-season costs more than their annual wage in lost capacity.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Solar margins live on in-house operations discipline. You're not selling panels - you're selling performance certainty and installation speed. Systems-based pricing anchors labour cost and supply cost separately. Response Electricians proved this method scales.

Hiring Right

Hire for reliability and system discipline, not just technical skill. Solar installers who show up on time, document their work, and follow specification discipline become your competitive advantage. Franchise employees don't care about your margins. Your employees do.

Job Management Loop

Job Management Loop separates site assessment from installation from grid connection. Grid delays aren't your fault - but communication about them is. Visibility into grid connection timeline prevents customer frustration. You manage expectations upfront.

Financial Visibility Loop

Cost tracking by installation type reveals true margins. Residential tile roofs cost differently than commercial flat roofs. System size, battery vs no battery. Financial Visibility Loop stops you chasing low-margin jobs that look busy but bleed cash.

Compliance as Advantage

Compliance as Advantage means your installer accreditations, safety certifications, and grid connection documentation become your moat. Competitors cutting corners lose. You have the evidence. You win premium positioning.

AI for Trade Operations

AI automates site assessment from satellite imagery. Upload address, AI estimates solar potential, roof condition, and shading factors. Reduces assessment time by 40%. Improves quote accuracy.

The Pathway

Where Is Your Solar Business Today?

Phase 1

Foundation

You've installed fifty systems solo. Work's steady. You're thinking about hiring your first installer. What you don't know is whether you've got systems stable enough to train someone else. Foundation phase teaches cost visibility and process documentation.

Phase 2

Growth

You've got two installers now. Quality is slipping. One person's handling customer communication badly. Growth phase forces you to document your processes and build accountability systems before the next hire.

Phase 3

Expansion

You've got installers and a full schedule. But every system design, grid connection, and customer complaint still runs through you. Expansion phase builds an operations layer so the business delivers without you on every roof.

Phase 4

Scale

Your GM runs operations. System design, installation scheduling, grid compliance, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your solar business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your solar business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other solar business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
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Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
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Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own solar installer business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Solar Business Owners

Ready to Power Up Your
Solar Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your solar business is next.

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