Sales Training for Builders

Most builder business owners are undercharging and they know it. They discount too fast, quote off gut feel, and compete on price because no one ever taught them a proper pricing system. This masterclass changes that. 8 lessons that give you a repeatable system you can use on your very next quote.

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THE PRICING PROBLEM

This Is What Undercharging Actually Costs You

You are good at your building business. The problem is no one ever taught you how to price it properly. And the gap between what you are charging and what you should be charging is costing you thousands every single month.

You Are Losing Jobs to Cheaper Competitors

You keep hearing that your price is too high. But the real issue is not your price. It is that you have no system for communicating your value before the number comes out.

Your Follow-Up Is Non-Existent

You send a quote and then wait. Days turn into weeks. By the time you call back the customer has already gone with someone else. Leads go cold because there is no follow-up system.

You Are Uncomfortable With Selling

You are a tradie, not a salesperson. The idea of selling makes you cringe so you discount to avoid the conversation. That discomfort is costing you thousands every month.

You Have No Process for Qualifying Leads

Every enquiry gets the same treatment whether it is a $500 job or a $50,000 job. You waste hours quoting work that was never going to close because you do not qualify upfront.

WHAT THIS MASTERCLASS IS

A Pricing System You Can Use Today

This is not a generic business course where someone talks about value and mindset for an hour. This is the actual pricing system we built and run at Response Electricians. You will calculate your real costs, build a price list that makes you money, and learn how to present it so customers stop pushing back.

What You Have Tried

  • Copying competitor prices and hoping for the best
  • Adding a percentage on top of materials and labour
  • Dropping your price the moment a customer hesitates
  • Watching YouTube videos about "premium positioning"
  • Quoting from memory instead of from a real cost model

What This Masterclass Gives You

  • A real cost model so you know exactly what every job must charge
  • Pricing psychology frameworks that make higher prices feel fair
  • Scripts for handling every common price objection
  • Deal structuring so profit is built into the job itself
  • A quarterly pricing review system to keep your margins healthy
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is the same pricing system we run at Response Electricians and what our members are implementing in their businesses right now.

MODULE 01

Sales Mindset for Trade Owners

Reframe how you think about selling. It is not about pushing. It is about helping customers make the right decision. Build the mindset that makes sales conversations natural.

MODULE 02

Understanding Your Ideal Customer

Define who you want to work for and who you do not. Stop wasting time on price-shoppers and start attracting customers who value quality and are ready to pay for it.

MODULE 03

The Consultative Sales Conversation

Learn the framework for running a sales conversation that uncovers needs, builds trust, and positions your solution before the price ever comes up.

MODULE 04

Presenting Price With Authority

Stop apologising for your price. Learn how to present your quote with confidence using framing techniques that make the investment feel like the obvious choice.

MODULE 05

Handling Objections Without Discounting

When a customer pushes back on price, most tradies fold. This module gives you scripts and frameworks for handling every common objection without dropping your margin.

MODULE 06

Follow-Up Systems That Close

Build an automated follow-up process that keeps you top of mind. Templates, timing, and the system that turns sent quotes into signed contracts.

MODULE 07

Building Referral Engines

Turn your happy customers into your sales team. Referral request scripts, timing, incentives, and the system for making referrals happen consistently.

MODULE 08

Sales Pipeline Management

Track every lead from first contact to close. Pipeline stages, conversion metrics, and the dashboard that shows you exactly where your revenue is coming from.

WHO THIS IS FOR

Built for Builder Business Owners Who Are Tired of Leaving Money Behind

This masterclass works for the building trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, flooring. If you quote jobs and charge customers, this pricing system applies to you. We have members across the building trade implementing it right now.

You Hate Selling but Need More Work

You are a tradie first and a business owner second. Selling feels unnatural but you know you need to get better at it. This gives you a system so you do not have to wing it.

You Are Losing Jobs on Price

You know your work is better than the competition but customers keep choosing the cheaper option. The problem is not your price. It is how you present it.

You Are Ready to Build a Repeatable Sales Process

You are done relying on luck and hoping the phone rings. You want a system that generates, qualifies, and closes work consistently.

WHAT CHANGES

What Happens When You Price Properly

These are the shifts builder business owners see when they stop guessing and start using a system. Same jobs, same customers, but the numbers on the other side look completely different.

+25-40%

Close Rate Improvement

When you qualify properly, present value before price, and follow up systematically, your close rate increases dramatically. Same leads, more signed jobs.

Larger

Average Job Value

When you stop discounting and start selling on value, your average job size goes up. You work the same hours but the revenue per job is significantly higher.

Consistent

Sales Pipeline

No more feast and famine. A structured sales process means you always know what is in the pipeline, what needs follow-up, and where your next job is coming from.

COMMON QUESTIONS

Frequently Asked Questions

Is this just for electricians? +
No. The pricing frameworks in this masterclass work for the building trade - electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. The principles of cost recovery, pricing psychology, and objection handling are universal across building businesses.
Is this pre-recorded or live? +
Pre-recorded. You get 8 self-paced lessons you can watch on your own schedule. Pause, rewind, and rewatch as many times as you need. Most owners complete it within a week and start applying the frameworks on their very next quote.
How long do I have access? +
You keep access for as long as your account is active. The content is available in the TRADIES app so you can revisit any lesson whenever you need a refresher, especially before quarterly pricing reviews.
How do I get access to this masterclass? +
The Profitable Pricing Masterclass is part of the Learning Hub at $199/month. When you join, you get this masterclass plus 59 other courses, AI Club, Business Foundations, and the full training ecosystem. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
What if I already know my numbers? +
Good. Then you will get even more out of the pricing psychology and objection handling modules. Most owners who think they know their numbers discover gaps when they run through the cost recovery model in the first two lessons.
Can my team watch it too? +
Access is for your individual account. If you want your team trained on pricing, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
GET ACCESS

Start the Profitable Pricing Masterclass Today

This masterclass is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Profitable Pricing Masterclass (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub