Built for Roofing Owners

Your Roofing Business Should Work for You.
Not the Other Way Around.

Fall risk keeps insurance costs high. Weather ruins your schedule. Storm season creates feast-famine chaos. Material pricing swings wildly. Your team rotates based on jobs, not plan.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Every roof job carries liability and safety risk. Your insurance reflects it. You're pricing to cover risk, but customers only see price. Weather delays cascade through your calendar.

The Money's There But It's Not Yours

Storm season brings money fast, then goes quiet. You hire for the rush, then scramble to keep people busy. Your team is a revolving door. Continuity and quality suffer.

The Busy Trap

Steel and tile costs are volatile. You've quoted a job, then material pricing jumps 15% before start date. You're absorbing the cost or re-quoting and losing the job.

Staff Headaches Without a Playbook

Roofing work is knowledge-intensive: fall safety, building codes, material compatibility. You're on every job checking quality because mistakes are expensive and dangerous.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Roofing pricing has to build in material volatility and weather buffers. Most roofers quote like the weather's perfect and materials never change. That kills margins. You need a formula.

Hiring Right

Your first hire is a certified roofer who owns safety and quality. They take jobs autonomously while you manage pipeline and pricing. Role clarity prevents 'I can't trust them on a roof' thinking.

Job Management Loop

The Job Management Loop tracks seasonal demand so you see storm season coming. You'll hire short-term labour instead of permanent people you can't keep busy.

Financial Visibility Loop

The Financial Visibility Loop shows you material cost as a percentage of job value. You'll see when pricing lags material cost and adjust before margin evaporates.

Compliance as Advantage

Safety compliance - fall arrest, certifications, incident reporting - is non-negotiable. When your safety system is documented and audited, you bid larger commercial jobs without fear.

AI for Trade Operations

AI forecasts storm season demand and material price movements so you lock in materials at the right time. It also schedules crew rotation to match workload, not guess.

The Pathway

Where Is Your Roofing Business Today?

Phase 1

Foundation

You're a solo roofer doing residential and small commercial jobs. Everything depends on you - quoting, safety sign-offs, invoice follow-up. The Foundation phase gets you pricing for risk and a crew model.

Phase 2

Growth

You've got a roofer or two but you're still on every roof. The Growth phase brings systems so they can manage jobs independently and your time shifts to pipeline and pricing.

Phase 3

Expansion

You've got roofers and steady work. But every safety call, quote approval, and weather decision still runs through you. Expansion phase builds an operations layer so the business delivers without you watching every ridge cap.

Phase 4

Scale

Your GM runs operations. Safety, crew scheduling, quoting, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your roofing business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your roofing business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other roofing business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own roofer business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Roofing Business Owners

Ready to Power Up Your
Roofing Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your roofing business is next.

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