Built for Pool Building Owners

Your Pool Building Business Should Work for You.
Not the Other Way Around.

Pool jobs are $20k to $100k+. One missed council approval delays everything. Building Indemnity Insurance is mandatory over $20k. You're not just building pools - you're managing regulatory compliance and subcontractor coordination across concrete, electrical, and plumbing.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Council approvals are unpredictable. You've quoted the job. Client's happy. Then council asks for changes mid-build. Timeline extends. Costs rise. You're absorbing it because your quote didn't account for approval variability.

The Money's There But It's Not Yours

Subcontractor coordination is chaos management. Concrete finishers. Electricians. Plumbers. All need sequencing. One delays and the whole timeline stalls. You're managing three trades' schedules with no visibility into their priorities.

The Busy Trap

CPD requirements eat time and money. License renewal means ongoing training. You're away from jobs attending courses. Staying current on AS 1926 safety standards alone is a half-day commitment per quarter.

Staff Headaches Without a Playbook

Insurance costs are climbing. Building Indemnity over $20k is mandatory. Workers comp premiums reflect hazard ratings. One claim pushes premiums up 10-15% next year. Your insurance is eating margin you haven't built in.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Pool pricing anchors to subcontractor coordination, not just labour hours. You're not selling digging and concrete - you're selling timeline certainty across three independent trades. Systems-based pricing includes your coordination tax. Response Electricians proved this method works.

Hiring Right

Hire for project management discipline, not just construction knowledge. Pool builders who understand sequencing, approval checklists, and risk management become force multipliers. Your team needs to see themselves as coordinators first, builders second.

Job Management Loop

Job Management Loop separates council approval phase, construction phase, and handover phase. Each has different risks and different timeline requirements. Visibility into approval delays prevents cost blowouts. You quote timelines with certainty.

Financial Visibility Loop

Cost tracking by subcontractor reveals your true margins. Concrete cost. Electrical cost. Plumbing cost. Your coordination overhead. Financial Visibility Loop shows you which pool types are actually profitable and which look good but soak cash.

Compliance as Advantage

Compliance as Advantage means your AS 1926 documentation, council approval records, and Building Indemnity certifications become your competitive moat. Competitors cutting corners lose. You have the evidence. You win trust.

AI for Trade Operations

AI automates council approval checklist compliance. Upload site plans, AI identifies approval gaps and generates compliance checklist. Reduces approval delays. Saves 30+ hours per project.

The Pathway

Where Is Your Pool Building Business Today?

Phase 1

Foundation

You've built three pools. They've gone well. You're thinking about scaling. What you don't know is whether you're actually making money or just staying busy. Foundation phase teaches cost visibility before you take on your fourth.

Phase 2

Growth

You've got a small team and more work than capacity. Subcontractor coordination is eating your time. Council approvals are creating surprises. Growth phase forces you to document your approval process and build a coordination system before hiring.

Phase 3

Expansion

You've got crews and a pipeline of builds. But every council submission, subcontractor schedule, and client variation still runs through you. Expansion phase builds an operations layer so the business delivers without you at every dig.

Phase 4

Scale

Your GM runs operations. Council approvals, subcontractor coordination, scheduling, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your pool building business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your pool building business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other pool building business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own pool builder business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Pool Building Business Owners

Ready to Power Up Your
Pool Building Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your pool building business is next.

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