LOCAL SEARCH SECRETS

Written By Baylee Wood

Want to learn how the Tradies Success Academy can help you optimise your trade or construction business for profit, growth, and time freedom?

In this podcast Greg sits down with Mark the Managing Director of LocaliQ (previously known as Reach Local). Local iQ helps businesses reach local customers which is key for trade businesses!

They discuss lots of marketing tips and strategies and explain all the marketing jargon around -

  • SEO

  • SEM

  • Google ads

  • Facebook

  • Tiktok

  • and of course the power of local search!

Here are the key takeaways:

  • Beware of agencies that make guarantees or promises that seem too good to be true. A good agency will focus on understanding your business and developing a long-term strategy, not just on getting quick results.

  • Don't be afraid to walk away from an agency that you don't feel comfortable with. There are many good agencies out there, so don't settle for the first one you talk to.

  • Make sure you understand the terms of your contract before you sign anything. Pay attention to things like the length of the contract, the minimum spend, and the exit clause.

  • Look for an agency that is willing to work with you and partner with you for the long term. A good agency will be invested in your success and will be happy to adjust your strategy as needed.

Here are some specific dos and don'ts mentioned in the transcript:

  • Do:

    • Make sure you have original, unique content.

    • Focus on ad copy and the overall message in Facebook ads.

    • Understand what optimisation and automation techniques are available to improve conversion in Google ads.

    • Ensure that you have a listings capability so that you're found on all different listing sites.

    • Have an exit clause in your contract with an agency.

  • Don't:

    • Use ChatGPT to create your content.

    • Target a highly irrelevant audience in Facebook ads.

    • Bid on ridiculously expensive keywords in Google ads unless you know you have enough budget.

    • Destroy your brand by going too loose on TikTok.

    • Listen to agencies that only push Google and ignore Bing.

    • Get your Google My Business listing wrong.

    • Sign a long-term contract with an agency that you don't trust.

If you are needing a marketing boost for your trade business we highly recommend checking out this podcast and heading over to Local iQ the growth marketing platform at https://localiq.com/

Baylee Wood
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