Built for Flooring Owners

Your Flooring Business Should Work for You.
Not the Other Way Around.

Flooring jobs range $200k to $800k. Substrate prep is everything. One missed moisture test costs ten times your margin. You're not selling flooring - you're selling substrate certainty.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Specification variance by state eats your process. NSW has different moisture thresholds than VIC. Large-format tiles demand precision that engineered timber doesn't. You're custom-quoting every job instead of using systems.

The Money's There But It's Not Yours

Material scarcity creates timeline chaos. Engineered timber on backorder. Large-format porcelain delayed. You quoted delivery in four weeks. Supplier delivers in eight. Client blames you. Margin disappears in schedule pressure.

The Busy Trap

Skills shortage is the real story. Not enough trained flooring specialists. Training on your systems takes months. One person's leaving and you've got jobs rolling out with quality gaps you didn't catch.

Staff Headaches Without a Playbook

Licensing variance by state means compliance management is fragmented. VIC requires different credentials than NSW. Your team is trained for one state. Expand to another and you're retraining before you're billing.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Flooring pricing works backward from substrate. Test first. Quote second. Price anchors to subfloor condition, not just material square-meterage. Systems-based pricing means your margin holds even when specifications change mid-project.

Hiring Right

Hire for system discipline and substrate intelligence. Not every floorer understands moisture testing or substrate remediation. Your hiring system targets people who see systems as protection, not bureaucracy. People who document substrate findings become quality gatekeepers.

Job Management Loop

Job Management Loop separates substrate prep from installation. This is where most flooring failures happen - underestimated prep time. Visibility into prep duration by subfloor type prevents bid disasters. You quote timeline with certainty.

Financial Visibility Loop

Cost tracking by material type and subfloor condition reveals true margins. Timber cost per specification. Porcelain cost per format. Substrate remediation cost by type. Financial Visibility Loop stops you pursuing jobs that look good but bleed cash.

Compliance as Advantage

Compliance as Advantage means your substrate documentation and testing records become your shield against defect claims. Competitors cutting corners lose. You have the evidence. You win disputes.

AI for Trade Operations

AI automates substrate analysis from photos. Upload site images, AI identifies potential moisture issues, subfloor type, and remediation requirements. Reduces expensive site visits. Improves quote accuracy by 30%.

The Pathway

Where Is Your Flooring Business Today?

Phase 1

Foundation

You're flooring bathrooms and kitchens as a sole trader. You're competent. You're not scaling because you haven't systemised cost tracking or substrate specification. Foundation phase shows you true margins before you bring in help.

Phase 2

Growth

You've got a small team now. Substrate prep estimates are inconsistent. Rework isn't rare. One person handles all the technical decisions. Growth phase forces you to document substrate processes and train the team before capacity hits a wall.

Phase 3

Expansion

You've got installers and consistent work. But every substrate assessment, material order, and quality callback still runs through you. Expansion phase builds an operations layer so the business delivers without you on every floor.

Phase 4

Scale

Your GM runs operations. Quoting, crew scheduling, substrate management, and client communication happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your flooring business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your flooring business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other flooring business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own flooring installer business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Flooring Business Owners

Ready to Power Up Your
Flooring Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your flooring business is next.

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