Built for Earthmoving Owners

Your Earthmoving Business Should Work for You.
Not the Other Way Around.

Diesel's up 15–20%. Operator wages up 5–7% annually. Insurance up 10–15%. Your excavator costs $200+/day just to sit. Construction cycle volatility kills utilisation. Margins are 12–20% and getting tighter.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Equipment breakdown is terrifying. Your $200k excavator stalls mid-job. Repair bill is $5k-$15k. Customer blames you for the delay. You're absorbing repair cost and the lost revenue from the idle machine.

The Money's There But It's Not Yours

Fuel costs swing monthly. Diesel up. Your quoted margins assume last month's price. Fuel bill is 30% higher than you estimated. You're eating the difference.

The Busy Trap

Operator retention is brutal. Your best operators leave for mining contracts that pay 10% more. Training new operators on your equipment takes weeks. One person leaving mid-season costs more than their annual salary in lost capacity and missed jobs.

Staff Headaches Without a Playbook

Construction cycle volatility destroys planning. Work's abundant in spring. Dead in winter. You've got equipment sitting idle for three months and fixed costs eating margin. Cash flow is unpredictable.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Earthmoving pricing anchors to equipment utilisation and fuel cost volatility, not just hourly rates. You're not selling labour hours - you're selling equipment certainty and project completion. Systems-based pricing includes your equipment cost allocation and fuel buffer.

Hiring Right

Hire for reliability and system compliance. Operators who show up on time, maintain equipment to spec, and follow your safety protocols become force multipliers. Your hiring system targets people who value steady work and process, not just high hourly rates.

Job Management Loop

Job Management Loop separates site assessment from equipment scheduling from project delivery. Visibility into equipment utilisation prevents idle capacity. You know which projects to pursue based on fleet capacity.

Financial Visibility Loop

Cost tracking by equipment type and by fuel exposure reveals true margins. Excavator cost per hour. Dozer cost per hour. Fuel cost per job. Operator cost per utilisation level. Financial Visibility Loop shows you which projects are actually profitable.

Compliance as Advantage

Compliance as Advantage means your equipment maintenance records, operator certifications, and safety documentation become your moat. Competitors cutting corners on maintenance lose. You have documented reliability. You win premium positioning.

AI for Trade Operations

AI automates equipment maintenance scheduling. Track running hours, flag maintenance windows before breakdown. Predict fuel needs based on job schedule. Reduces unexpected breakdowns by 40%.

The Pathway

Where Is Your Earthmoving Business Today?

Phase 1

Foundation

You've run earthmoving jobs for years. You've got the skill and the equipment. You're thinking about adding another operator. What you don't know is whether you're actually profitable or just staying busy. Foundation phase teaches cost visibility before the second person.

Phase 2

Growth

You've got two operators now. Equipment maintenance is inconsistent. Fuel costs are eating margin. Operator turnover is happening. Growth phase forces you to document your maintenance systems and build cost tracking before the next hire.

Phase 3

Expansion

You've got operators and a pipeline of civil work. But every site assessment, equipment allocation, and fuel cost decision still runs through you. Expansion phase builds an operations layer so the business delivers without you in every cab.

Phase 4

Scale

Your GM runs operations. Site management, equipment scheduling, maintenance systems, and client relationships happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Five Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your earthmoving business right now.

Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other earthmoving business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your earthmoving business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Earthmoving Business Owners

Ready to Power Up Your
Earthmoving Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your earthmoving business is next.

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