Digital Marketing for Trade Contractors

Most trade business owners waste thousands on marketing that does not work because they have no system behind it. This course gives you the frameworks to generate leads consistently through digital channels, measure what is working, and stop paying for results you cannot see.

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THE REAL PROBLEM

This Is What It Is Actually Costing You

You are good at your trade. But this gap in your business is costing you real money - in lost time, wasted effort, and missed opportunities. And the longer you leave it, the wider the gap gets.

You Are Spending Money on Ads With No Return

You have tried Google Ads or Facebook but the leads are rubbish, the costs keep climbing, and you have no idea what is actually working. Money goes out but quality work does not come back.

You Have No Idea Which Marketing Channels Work

SEO, social media, Google Ads, directories, referral programs. Everyone has an opinion on what you should be doing but nobody can show you the numbers to prove it.

You Are Relying on Word of Mouth Alone

Referrals are great when they come but you cannot control when they come. One quiet month and the pressure on cash flow is immediate. You need a predictable lead source.

You Have No System for Generating Leads Consistently

Marketing happens when you remember to do it. There is no plan, no calendar, no measurement. It is reactive instead of systematic and the results reflect that.

WHAT THIS COURSE IS

A Framework You Can Use This Week

This is not a generic business course. This is a practical, step-by-step framework built from what actually works in real trade businesses. Developed at Response Electricians and taught to hundreds of members across Australia and New Zealand.

What You Have Tried

  • Posting randomly on social media and hoping someone sees it
  • Paying an agency that sent reports you could not understand
  • Listing on directories and Yellow Pages with nothing to show for it

What This Course Gives You

  • A systematic approach to lead generation across digital channels
  • Campaigns you can measure with real numbers and real ROI
  • Marketing assets you own and control instead of renting attention
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is what our members are implementing right now - practical, tested systems that create real change.

01

Google Business Profile Mastery

Set up and optimise your Google Business Profile so you show up when local customers search for your trade. Reviews, photos, posts, and ranking factors.

02

Local SEO Fundamentals

Understand how local search works and what drives your website to the top of Google results. On-page SEO, citations, and content strategy for trades.

03

Google Ads for Trade Businesses

Build Google Ads campaigns that target customers actively searching for your services. Keywords, ad copy, landing pages, and budget management.

04

Facebook and Instagram Advertising

Create social media ad campaigns that reach homeowners in your service area. Targeting, creative, lead forms, and retargeting strategies.

05

Website Conversion Optimisation

Turn your website into a lead generation machine. Layout, calls to action, trust signals, and the pages every trade website needs.

06

Content Strategy for Trades

Create content that builds authority and drives organic traffic. Blog posts, before-and-after galleries, video, and social proof systems.

07

Review and Reputation Management

Build a system for generating Google reviews consistently. Response templates, follow-up sequences, and turning reviews into marketing assets.

08

Building Your Marketing System

Bring it all together into a repeatable weekly and monthly marketing system. Dashboards, KPIs, and the metrics that actually matter.

WHO THIS IS FOR

Built for Trade Business Owners Ready to Get Digital Marketing Right

This course is built for every trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, flooring. If you run a trade business, these frameworks apply to you. We have members across all trades implementing them right now.

You Are Relying on Word of Mouth Alone

Referrals are great but they are not a strategy. You need a predictable lead source that you control so quiet months stop being a cash flow crisis.

You Have Tried Agencies and Got Burned

You spent thousands on an agency that promised the world and delivered reports full of impressions and clicks. You want to understand your own marketing and own the results.

You Are Ready to Build Your Own Lead Machine

You are done guessing. You want a systematic approach to digital marketing that generates leads consistently without depending on anyone else to run it.

WHAT CHANGES

What Happens When You Apply This

These are the shifts trade business owners see when they stop guessing and start using a system. Same business, same market, but the outcomes look completely different.

More

Qualified Leads

When your marketing targets the right people with the right message, the leads that come through are ready to buy. Not tyre-kickers and price-shoppers but actual customers.

Lower

Cost Per Lead

When you stop wasting money on channels that do not work and double down on what does, your cost per lead drops. Same budget, more results.

Consistent

Lead Pipeline

No more feast and famine. A systematic marketing approach means leads come in every week, not just when someone happens to refer you.

COMMON QUESTIONS

Frequently Asked Questions

Is this relevant for my trade? +
Yes. The digital marketing frameworks in this course work for any trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. The principles of local SEO, paid advertising, and lead generation apply across all trade businesses.
Is this pre-recorded or live? +
Pre-recorded. You get 8 self-paced lessons you can watch on your own schedule. Pause, rewind, and rewatch as many times as you need. Most owners complete it within a week and start implementing immediately.
How long do I have access? +
You keep access for as long as your account is active. The content is available in the TRADIES app so you can revisit any lesson whenever you need a refresher.
How do I get access to this course? +
The Digital Marketing course is part of the Learning Hub at $199/month. When you join, you get this course plus 59 other courses, AI Club, Business Foundations, and the full training ecosystem. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
What if I already run ads? +
Good. Then you will get even more out of the optimisation and measurement modules. Most owners who think their ads are working discover they are overpaying for leads when they learn to read the numbers properly.
Can my team watch this too? +
Access is for your individual account. If you want your team trained on marketing, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
GET ACCESS

Start the Digital Marketing Today

This course is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Digital Marketing (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub