Built for Carpentry Owners

Your Carpentry & Joinery Business Should Work for You.
Not the Other Way Around.

Timber and MDF costs are unpredictable. You're underpricing because everybody else does. Rework eats profit. You're still swinging the hammer when you should be selling.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

Material costs swing 15% month to month. You quote a kitchen, then timber is up 10% by start date. You're choosing: absorb the cost or re-quote and lose the job.

The Money's There But It's Not Yours

Competition is brutal on residential renos. Every kitchen quote goes to five other chippies. You're racing on price. Nobody asks about craftsmanship - they ask 'how much?'

The Busy Trap

Rework surprises hit you. You buffer 10% but some jobs need 20%. Floorboards aren't flat. Walls aren't square. Customers change their mind mid-job. Your profit disappears in corrections.

Staff Headaches Without a Playbook

You're torn between commercial and residential. Commercial pays better but residential fills the calendar. You're not getting enough of either. Mixing them creates scheduling chaos.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Carpentry pricing is about material volatility and specification accuracy. Most carpenters quote at fixed rates. You need a pricing system that builds in material swings and design complexity.

Hiring Right

Your first hire is a skilled carpenter who owns job execution, not a helper. They take jobs you'd supervise while you focus on quoting and relationship building. Clear role clarity prevents over-management.

Job Management Loop

The Job Management Loop separates commercial jobs from residential. You'll see which funnel is stronger and focus your sales effort there. Most carpenters realise commercial pays more.

Financial Visibility Loop

The Financial Visibility Loop shows you rework costs by job. You'll see which jobs are profitable and which are margin-killers. You'll start pricing rework buffer into every quote.

Compliance as Advantage

Compliance in carpentry includes building codes, workmanship standards, and warranty documentation. When your jobs are audit-ready, architects and builders take you seriously.

AI for Trade Operations

AI manages material price tracking and quoting templates so you're not building quotes from scratch every morning. It also tracks rework patterns so you budget more accurately.

The Pathway

Where Is Your Carpentry & Joinery Business Today?

Phase 1

Foundation

You're a solo or two-person carpentry team doing residential renos. You're on every job. The Foundation phase gets you a pricing system for material volatility and the clarity to hire.

Phase 2

Growth

You've got carpenters but you're still on every job checking quality. The Growth phase brings systems so they can manage jobs independently while you build commercial relationships.

Phase 3

Expansion

You've got carpenters and a full schedule. But every quality check, scope change, and pricing decision still runs through you. Expansion phase builds an operations layer so the business delivers without you measuring every joint.

Phase 4

Scale

Your GM runs operations. Job scheduling, quality control, quoting, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your carpentry business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your carpentry business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other carpentry business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own carpenter business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Carpentry Business Owners

Ready to Power Up Your
Carpentry & Joinery Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your carpentry & joinery business is next.

1800 565 947 Call or Text
Text Us
Tradies Success Academy
Text Us
Got a question?
Text Us Call