Built for Tree Services Owners

Your Tree Services Business Should Work for You.
Not the Other Way Around.

Tree services is one of Australia's most dangerous trades. There's no government licensing requirement, but insurance absolutely demands qualification. Workers comp premiums reflect hazard. One accident costs more than a year's profit.

4.9 ★★★★★
4.9 ★★★★★
65%
of your week spent fire-fighting
9pm
when most trade owners stop working
3 in 4
say the business runs them
8%
average profit margin you're killing yourself for
The Reality

Sound Familiar?

You started this for more time, more money, less stress. Here's what you actually got.

You Are the Business

You're climbing AQF Level 3, managing rope systems, operating chainsaws at height. No one's checking your qualifications except your insurance company - and they're skeptical. One injury claim and your premiums triple.

The Money's There But It's Not Yours

Insurance premiums are brutal. Workers comp. Public liability. Professional indemnity. All pushed up by industry risk. You're competing on price while your insurance eats margin no competitor is discounting.

The Busy Trap

Qualification inconsistency in the industry creates liability exposure. You're trained to standard. Competitors aren't. One of them causes damage. Clients blame all tree services. Your reputation suffers even though you're safer.

Staff Headaches Without a Playbook

Staff turnover is high. Tree work is physically demanding. Burnout hits fast. One experienced climber leaves and you've lost capacity and safety expertise. Training new climbers on your systems takes months.

Real Results

Powered Up.
Real Stories.

Sam Stapleton
$260K to $3 Million in 2 years
Bailey McKewon
Doubled revenue year on year
Jay Tough
From busy subbie to big team
The Systems

Built in a Real Business.
Taught to Yours.

Every framework was built inside Response Electricians. Named. Tested. Repeatable.

Pricing for Profit

Tree services pricing anchors to safety compliance and qualification certainty, not just labour hours. You're not selling tree removal - you're selling insured, qualified, documented safety. Systems-based pricing includes your safety management overhead. Your margin holds across all job types.

Hiring Right

Hire for safety discipline and system compliance. Tree services people who document their work, follow your safety protocols, and see qualification maintenance as non-negotiable become force multipliers. Your hiring system targets people who value structure in a hazardous trade.

Job Management Loop

Job Management Loop separates site assessment from climbing from ground management from cleanup. Each phase has safety checkpoints. Visibility into crew safety protocols prevents insurance issues. You document safety for every job, every time.

Financial Visibility Loop

Cost tracking by job type reveals true margins. Felling cost. Pruning cost. Chipping cost. Travel cost. Insurance cost per job type. Financial Visibility Loop shows you which services are actually profitable and which absorb overhead without margin.

Compliance as Advantage

Compliance as Advantage means your climbing qualifications, insurance certifications, and safety records become your competitive moat. Competitors operating without qualification lose if accidents happen. You have documented safety. You win premium positioning.

AI for Trade Operations

AI automates risk assessment from site photos. Upload images, AI identifies hazards (power lines, structural weaknesses, ground stability). Reduces site assessment time. Improves safety planning.

The Pathway

Where Is Your Tree Services Business Today?

Phase 1

Foundation

You're climbing solo or with one other person. Work's steady. You're thinking about building a small crew. What you don't know is whether you've got safety systems documented enough to train safely. Foundation phase teaches cost visibility and safety documentation.

Phase 2

Growth

You've got two climbers now. Safety protocols are in your head. One person's cutting corners on procedures. Growth phase forces you to document your safety systems and build accountability before the next hire.

Phase 3

Expansion

You've got climbers and a full schedule. But every risk assessment, council application, and safety call still runs through you. Expansion phase builds an operations layer so the business delivers without you at every canopy.

Phase 4

Scale

Your GM runs operations. Risk assessments, crew scheduling, council approvals, and client management happen without you. You're choosing between growth, acquisition, or stepping back entirely. The business is the asset now.

The Programs

Six Programs. One Goal.
Owner Freedom.

Not steps on a ladder. Options on a menu. Pick the level that fits your tree services business right now.

Freedom Fighter 1:1
Dedicated 1:1
Your own dedicated lead coach. Fortnightly personalised sessions tailored entirely to your tree services business. Direct access to your coach. Custom solutions for your situation.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
Most Popular
Tradie Teams
Small Groups of Same Trade
Matched with other tree services business owners. Dedicated lead coach. Fortnightly sessions. Peer accountability. Real-world problem-solving with people who understand your trade.
Includes Everything in AI Club
AI Workshops Specialty Coaches Weekly Live Sessions 59 Courses TRADIES App
Learn More
AI Club
Live Workshops
Weekly live AI sessions with Greg Allan. 48 self-serve AI guides across 8 categories. Use AI for quoting, scheduling, and customer comms.
Includes Everything in Foundations
Weekly Live Sessions 27 Lessons 59 Courses TRADIES App
Learn More
Business Foundations
Group + Live
Weekly live sessions with Greg Allan. 27 structured lessons across 6 modules. Pricing, hiring, financials, systems - the complete blueprint.
Includes Everything in Learning Hub
59 Courses 567 Lessons TRADIES App
Learn More
Learning Hub
Self-Paced
Full access to the TRADIES app. 59 courses, 567 lessons across the entire curriculum. Learn at your own pace, anytime.
  • Complete video library
  • Community access
  • Lifetime updates
Learn More
Start A Business
Self-Paced Course
15 video lessons covering business structure, pricing, marketing, financials, and systems. Built for tradies starting their own arborist business.
  • 15 video lessons, 4+ hours
  • One-time payment, lifetime access
  • TRADIES app community access
Learn More
Your Team

Coaches Who Have Built
What You're Building

Not consultants. Not motivational speakers. Operators who have scaled trade businesses.

Lead Coaches

Josh Graham
Lead Coach
Josh Graham
Built and scaled two electrical businesses to 100+ staff. Sold to a Fortune 500 company. Fast-growth strategies and exits.
Levi Hamilton
Lead Coach
Levi Hamilton
Grown teams of 40+. Sharp on strategy, sales-driven growth, and building high-performing trade businesses.
Jack May
Lead Coach
Jack May
20+ years in trade business ownership. People management, quoting systems, margin protection, and practical strategy.
Greg Allan
Founder - Foundations & AI Club Host
Greg Allan
Built Response Electricians from scratch to a fully autonomous, GM-led, premium electrical business. Hosts the weekly Foundations and AI Club live sessions. Every system taught at Tradies Success Academy was built inside his business first.

Specialty Coaches

HR & Hiring
Finance & Accounting
Operations
Marketing
Meta Ads
Leadership
Profit & Wealth
People & Culture
Project Management
For Tree Services Business Owners

Ready to Power Up Your
Tree Services Business?
It Starts Here.

8,000+ trade business owners have powered up with the Academy. Proven systems. Real coaches. Your tree services business is next.

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