Private 1:1 - Application Only

1:1 Waterproofer Business Coaching

Stop dealing with waterproofing failures that destroy your reputation. Build a waterproofing business where surface prep is documented, application standards are consistent, and you're confident every job will stay dry for 10+ years.

Apply Now Call 1800 565 947
WHY GENERIC DOES NOT WORK

Running a waterproofing business means managing application standards, warranty claims, and surface prep complexity

Whether it's callbacks from failed seals, crews cutting corners on preparation, or warranty disputes with clients. Here's what we see waterproofer business owners wrestling with:

Callbacks from failed waterproofing destroy your margin and reputation

Leaks appear six months after handover. You're back on site, re-doing work, burning reputation and cash. Most failures are prep issues - but you haven't documented what 'proper prep' means.

You're spending too much time on surface prep

You don't have a standard for how long prep should take. Crews spend two days or five days prepping the same surface. You don't know if they're being thorough or slow.

Crews don't understand why prep matters

They see waterproofing as 'slap the membrane on and go home'. They don't understand that 80% of success is surface prep. You end up on every job making sure it's done right.

You're not tracking the real cost of warranty claims

You think you're making 35%, but warranty work (unbilled callbacks) is eating 8%. You don't track it separately, so you don't know to raise prices.

You are the bottleneck for every decision in the business

Every quote, every problem, every scheduling conflict lands on your desk. Your team waits for you. Your clients wait for you. You cannot step away for a week without the business grinding to a halt. That is not a business, it is a job with more risk.

You have no visibility on actual profit per job

You look at the bank account and assume you are profitable. But you are not tracking real labour cost per job, material waste, travel time, or callback frequency. Some of your jobs are making money. Some are losing it. You do not know which ones.

WHY THIS IS DIFFERENT

Built for Owners Whose Problems Are Not Simple

You have tried the group thing. You have sat in rooms with coaches who have never run a waterproofing business. You have done the courses. None of it was built for the complexity you are dealing with now. This is.

This is for you if

  • Callbacks are a regular cost you absorb instead of pricing in
  • You're doing all the quality inspection yourself and it's exhausting
  • Your crew doesn't understand why surface prep matters
  • You want to scale without becoming the quality control bottleneck
  • Warranty claims are eroding your profit without you realising it

This is not for you if

  • You're already seeing near-zero callback rates and minimal warranty claims
  • Your crew is trained and takes full ownership of prep quality
  • You've already documented and systematised your waterproofing process
  • You're not interested in scaling beyond your current operation
  • Your business is already highly systematised
OWNERS WHO MADE THE SHIFT

They Were Where You Are. Here Is What Changed.

These waterproofer business owners were exactly where you are. Here is what changed.

THE 4 PHASES

A Structured Path From Where You Are to Where You Want to Be

Freedom Fighter is not a course. It is a structured, phase-matched training program. Your coach meets you at your current stage and builds the systems you need - in the right order - to move to the next one.

Phase 1

Foundation

You are the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management, and building the commercial foundation that everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about hiring your first office person, building standard operating procedures, and creating the structure that lets you step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase builds the leadership layer, delegation frameworks, and operational systems that let you start stepping away from day-to-day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom - it is about refining what you have built, protecting your margins, planning your next move, and making sure the business continues to perform without you in it.

HOW IT WORKS

Your Coach. Your Business. Your Agenda.

Fortnightly Coaching. Same Time. Same Day.

This is not group training. Every session is a private conversation between you and your coach. Same time, same day, every fortnight. Focused entirely on your business, your challenges, and your next move. Accountability is built into the structure.

  1. Phase Assessment - Your coach identifies where you are and what needs to happen next. No guessing.
  2. System Build - Each session delivers a specific system, framework, or decision that moves your business forward.
  3. Implementation - You apply it between sessions. Your coach holds you accountable at the next one.
  4. Review & Adjust - What worked, what did not, what changes. Your plan evolves as your business does.
Typical Session Structure
Fortnightly. Zoom. Accountability.
  • Review progress since last session
  • Address your current blockers and challenges
  • Deliver the next system or framework for your phase
  • Set specific actions for the next fortnight
  • Same time, same coach, every fortnight. Consistency drives results.
MEMBER RESULTS

What Happens When You Have the Right Coach

Callbacks were destroying us. After creating a detailed surface prep checklist and requiring crew to document prep with photos before application, callbacks dropped 80%. Same crew, same materials - different standard. Margin improved significantly.

80% reduction in callbacks
T
T.M.
Waterproofing - Melbourne VIC

We were spending too much time on every job making sure prep was done right. After training crew on the prep standard and creating an inspection checklist, I could step back. Crew owned the quality.

15 hours/week freed up
R
R.P.
Waterproofing - Sydney NSW

Warranty claims were silently killing our profit. After tracking callback hours separately and running the numbers, we realised warranty work was costing us $12k/month. We raised prices 18% and became much more selective. Profit doubled.

+$288k annual profit
K
K.S.
Waterproofing - Brisbane QLD
THE SHIFT

Before and After Freedom Fighter

Before

  • Surface prep standards are in your head, not documented
  • Crews skip steps or do inconsistent prep depending on mood
  • Callbacks arrive months later without clear root cause
  • You're on every job inspecting before application
  • Warranty claims are unbilled work that eats profit
  • Each job feels like you're inventing the process again

After

  • Surface prep is documented with a step-by-step checklist
  • Crews follow the same prep sequence every time - consistency is built in
  • Callbacks drop because prep failures are eliminated
  • Crew owns quality - you inspect selectively, not constantly
  • Warranty costs are tracked and priced into your margins
  • Every job follows the same proven process
IS THIS YOU?

Freedom Fighter Is Built for Complex Businesses

This is not an entry-level program. It is built for waterproofer business owners who have outgrown generic advice and need structured, personalised support for the problems only they can see.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other coaches and they did not get your trade
  • Your problems are layered - HR, finance, operations, leadership - all at once
  • You want a coach from the trades who has helped hundreds scale, not someone who studied it
  • You are building for owner freedom - not just more revenue

This is not for you if

  • You want a magic bullet - this is structured, long-term work
  • You are not willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You are happy with how things are and not ready to commit to change
YOUR COACHES

Operators Who Have Built What You Are Building

Not consultants. Not motivational speakers. Every lead coach comes from the trades and has helped hundreds of waterproofer business owners scale. And in Freedom Fighter, you also get direct 1:1 sessions with our specialty coaches - not just workshops, but private time to solve your specific HR, finance, marketing, or operations challenges.

Josh Graham
Lead Coach
Josh Graham

Trade business specialist. Built and scaled multiple businesses with teams of 100+ staff. Has helped hundreds of waterproofer business owners build structure, systemise operations, and step off the tools.

Levi Hamilton
Lead Coach
Levi Hamilton

Grown trade teams to 40+ staff. Has helped hundreds of waterproofer business owners scale through hiring, people management, and building the operational layer that lets owners step away.

Jack May
Lead Coach
Jack May

20+ years in carpentry and trade business management. Has helped hundreds of owners with quoting systems, margin protection, people leadership, and strategic planning.

Plus direct 1:1 sessions with our specialty coaches in:

Accounting
HR & Hiring
Marketing
Operations
Leadership
Profit & Wealth
People & Culture
Project Management
THE PROOF POINT

Every System Was Built Inside a Real Trade Business

Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing, 1,950 five-star reviews - and now it runs without me. My GM runs the business. That is what we are teaching you to build.

Greg Allan

Founder, Tradies Success Academy. Owner, Response Electricians.

1,950 +
Five-Star Reviews
30 +
Staff, Fully Systemised
GM -Led
Owner Not Required
Premium
Never on Price
ALSO INCLUDED

Your Full Training Ecosystem

Your 1:1 sessions are the anchor. But Freedom Fighter members also get access to everything else in the ecosystem - including direct 1:1 time with specialty coaches that is exclusive to this program.

1:1 Specialty Coach Sessions

Private sessions with specialist coaches in HR, finance, marketing, and operations. Not workshops - dedicated 1:1 time to solve your specific challenges. Exclusive to Freedom Fighter members.

AI Club

Weekly live sessions run by Greg Allan. Practical AI tools and workflows built specifically for waterproofer business owners. No theory - real applications you use the same week.

Business Foundations

Weekly live training run by Greg Allan. Core systems the waterproofing trade business needs - financial visibility, job management, hiring frameworks, and operational structure.

Full Learning Hub Access

59 courses. 567 lessons. Covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of waterproofer business owners across Australia and New Zealand. Share wins, ask questions, get peer support from people who understand your world.

COMMON QUESTIONS

Before You Apply

How do you build a surface prep checklist that actually works?
You document your last five successful jobs and trace backward - what prep steps happened before the application? You interview the crew about what made those jobs successful. You write it down. That's your checklist.
How do you know if prep is 'good enough' or if you need to do more?
The standard is: surface is clean, dry, any old sealant is removed, cracks are filled, and crew has inspected with a photo checklist. If all boxes are ticked, prep is done. You're not inspecting by feel.
How do you train crew why prep matters if they think it's boring?
You show them cost: a callback on one job costs $2,000 in unbilled labour and reputation. One proper prep (extra two hours) costs $300 in labour. The maths are clear - proper prep saves money.
What do you do if prep problems are discovered mid-application?
You stop work, document what's wrong, inform the client with options and costs to fix it, and adjust the contract. You don't absorb the cost of bad prep.
How long should surface prep take for a standard bathroom?
You measure your standard once. 'Standard bathroom waterproofing' = X hours prep, Y hours application. You time five jobs, take an average, that's your baseline. You quote from that baseline.
How do you price for warranty if callbacks are unpredictable?
You track callback rate over 20 jobs (e.g., 3 callbacks out of 20 = 15% callback rate). You calculate the cost to handle one callback (4 hours labour + materials). You build that cost into your margin on every new job.
How do you handle a callback that's clearly the client's fault (they didn't maintain the seal)?
You document your warranty conditions upfront: 'Waterproofing is guaranteed for 10 years against application defects. Warranty does not cover damage from impact, movement, or poor maintenance.' Client understands upfront - no surprises.
APPLY NOW

Ready for Personalised Training Built Around Your Business?

Freedom Fighter 1:1 is application only. We review every submission to match you with the right coach at the right phase.

Application Received

We will review your application and be in touch within 48 hours to discuss your coach match and training plan. If you have questions in the meantime, text us on 1800 565 947.

Personalised 1:1 Training

Stop Running Your Business.
Start Owning It.

Every system was built in a real trade business. Response Electricians is the proof. Your business is next.

Apply Now Call 1800 565 947
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