Private 1:1 - Application Only

1:1 Pool Builder Business Coaching

Stop discovering site constraints mid-build that blow your timeline and profit. Build a pool business where every site is surveyed, excavation is planned precisely, and every installation meets your quality standard.

Apply Now Call 1800 565 947
WHY GENERIC DOES NOT WORK

Running a pool-building business means managing ground conditions, equipment logistics, and complex scheduling

Whether it's hitting rock or clay instead of soil, discovering underground services mid-excavation, or crews working 60-hour weeks to hit deadlines you set without data. Here's what we see pool builder business owners wrestling with:

Ground conditions surprise you mid-excavation

You didn't survey the site properly. Excavation hits rock, underground services, or poor drainage areas. You stop, call engineers, reschedule, burn margin. One bad discovery costs weeks and thousands.

You're quoting pool builds without understanding your actual timeline

You guess how long excavation, plumbing, finish work will take. Projects run over. Crews work 12-hour days. Quality drops. You miss the next job.

Your crews don't execute to consistent standards

Every pool looks different because there's no documented standard for finishing, tiling, equipment setup. You end up supervising every detail.

You don't track your actual cost per square metre of pool built

You quote pool builds as one lump sum without breaking down labour by stage. Some pools are gold, some are loss-making. You have no idea which.

You are the bottleneck for every decision in the business

Every quote, every problem, every scheduling conflict lands on your desk. Your team waits for you. Your clients wait for you. You cannot step away for a week without the business grinding to a halt. That is not a business, it is a job with more risk.

You have no visibility on actual profit per job

You look at the bank account and assume you are profitable. But you are not tracking real labour cost per job, material waste, travel time, or callback frequency. Some of your jobs are making money. Some are losing it. You do not know which ones.

WHY THIS IS DIFFERENT

Built for Owners Whose Problems Are Not Simple

You have tried the group thing. You have sat in rooms with coaches who have never run a pool-building business. You have done the courses. None of it was built for the complexity you are dealing with now. This is.

This is for you if

  • Excavation surprises are a regular cost you absorb instead of pricing in
  • You're supervising every pool build detail because crews don't follow a standard
  • Build timelines regularly overrun and crews are working excessive hours
  • You want to scale to multiple crews without losing quality
  • You're quoting pools as one-off estimates instead of from cost data

This is not for you if

  • You already survey every site and understand ground conditions before building
  • Your crews are trained and consistently execute your quality standard
  • Build timelines are accurate and projects finish on schedule
  • You're not interested in scaling your pool business
  • Your business is already systematised
OWNERS WHO MADE THE SHIFT

They Were Where You Are. Here Is What Changed.

These pool builder business owners were exactly where you are. Here is what changed.

THE 4 PHASES

A Structured Path From Where You Are to Where You Want to Be

Freedom Fighter is not a course. It is a structured, phase-matched training program. Your coach meets you at your current stage and builds the systems you need - in the right order - to move to the next one.

Phase 1

Foundation

You are the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management, and building the commercial foundation that everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about hiring your first office person, building standard operating procedures, and creating the structure that lets you step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase builds the leadership layer, delegation frameworks, and operational systems that let you start stepping away from day-to-day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom - it is about refining what you have built, protecting your margins, planning your next move, and making sure the business continues to perform without you in it.

HOW IT WORKS

Your Coach. Your Business. Your Agenda.

Fortnightly Coaching. Same Time. Same Day.

This is not group training. Every session is a private conversation between you and your coach. Same time, same day, every fortnight. Focused entirely on your business, your challenges, and your next move. Accountability is built into the structure.

  1. Phase Assessment - Your coach identifies where you are and what needs to happen next. No guessing.
  2. System Build - Each session delivers a specific system, framework, or decision that moves your business forward.
  3. Implementation - You apply it between sessions. Your coach holds you accountable at the next one.
  4. Review & Adjust - What worked, what did not, what changes. Your plan evolves as your business does.
Typical Session Structure
Fortnightly. Zoom. Accountability.
  • Review progress since last session
  • Address your current blockers and challenges
  • Deliver the next system or framework for your phase
  • Set specific actions for the next fortnight
  • Same time, same coach, every fortnight. Consistency drives results.
MEMBER RESULTS

What Happens When You Have the Right Coach

We were constantly hit with excavation surprises. After implementing a pre-build soil survey and site assessment, we could anticipate problems and price for them. Overruns dropped 60%, and clients were never surprised.

60% fewer overruns
K
K.R.
Pool Building - Brisbane QLD

I had no data on build timelines. After timing our crews on five pools, I had a baseline for excavation, plumbing, concrete, and finishing. Quotes became realistic and we started finishing on time.

95% on-time completion
N
N.H.
Pool Building - Sydney NSW

Every pool finish looked different because crews improvised. After documenting our tiling, equipment placement, and handover standards, consistency improved. Customers noticed.

Quality complaints dropped 80%
J
J.W.
Pool Building - Melbourne VIC
THE SHIFT

Before and After Freedom Fighter

Before

  • Site surveys are optional - you estimate from photos and conversation
  • Ground conditions are discovered during excavation
  • Build timeline is a guess, not measured from past jobs
  • Crews finish pools to their own standard, not yours
  • You're supervising every detail because consistency is absent
  • You don't know which pools are profitable and which aren't

After

  • Every site gets a proper survey - soil conditions, underground services, drainage identified
  • Ground surprises are known upfront and priced into the build cost
  • Build timeline is calculated from your actual crew productivity per stage
  • Crew executes to a documented standard for tiling, equipment, finish
  • You inspect selectively - crew owns consistency
  • You track costs per stage and know profitability before the pool is dug
IS THIS YOU?

Freedom Fighter Is Built for Complex Businesses

This is not an entry-level program. It is built for pool builder business owners who have outgrown generic advice and need structured, personalised support for the problems only they can see.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other coaches and they did not get your trade
  • Your problems are layered - HR, finance, operations, leadership - all at once
  • You want a coach from the trades who has helped hundreds scale, not someone who studied it
  • You are building for owner freedom - not just more revenue

This is not for you if

  • You want a magic bullet - this is structured, long-term work
  • You are not willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You are happy with how things are and not ready to commit to change
YOUR COACHES

Operators Who Have Built What You Are Building

Not consultants. Not motivational speakers. Every lead coach comes from the trades and has helped hundreds of pool builder business owners scale. And in Freedom Fighter, you also get direct 1:1 sessions with our specialty coaches - not just workshops, but private time to solve your specific HR, finance, marketing, or operations challenges.

Josh Graham
Lead Coach
Josh Graham

Trade business specialist. Built and scaled multiple businesses with teams of 100+ staff. Has helped hundreds of pool builder business owners build structure, systemise operations, and step off the tools.

Levi Hamilton
Lead Coach
Levi Hamilton

Grown trade teams to 40+ staff. Has helped hundreds of pool builder business owners scale through hiring, people management, and building the operational layer that lets owners step away.

Jack May
Lead Coach
Jack May

20+ years in carpentry and trade business management. Has helped hundreds of owners with quoting systems, margin protection, people leadership, and strategic planning.

Plus direct 1:1 sessions with our specialty coaches in:

Accounting
HR & Hiring
Marketing
Operations
Leadership
Profit & Wealth
People & Culture
Project Management
THE PROOF POINT

Every System Was Built Inside a Real Trade Business

Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing, 1,950 five-star reviews - and now it runs without me. My GM runs the business. That is what we are teaching you to build.

Greg Allan

Founder, Tradies Success Academy. Owner, Response Electricians.

1,950 +
Five-Star Reviews
30 +
Staff, Fully Systemised
GM -Led
Owner Not Required
Premium
Never on Price
ALSO INCLUDED

Your Full Training Ecosystem

Your 1:1 sessions are the anchor. But Freedom Fighter members also get access to everything else in the ecosystem - including direct 1:1 time with specialty coaches that is exclusive to this program.

1:1 Specialty Coach Sessions

Private sessions with specialist coaches in HR, finance, marketing, and operations. Not workshops - dedicated 1:1 time to solve your specific challenges. Exclusive to Freedom Fighter members.

AI Club

Weekly live sessions run by Greg Allan. Practical AI tools and workflows built specifically for pool builder business owners. No theory - real applications you use the same week.

Business Foundations

Weekly live training run by Greg Allan. Core systems the pool-building trade business needs - financial visibility, job management, hiring frameworks, and operational structure.

Full Learning Hub Access

59 courses. 567 lessons. Covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of pool builder business owners across Australia and New Zealand. Share wins, ask questions, get peer support from people who understand your world.

COMMON QUESTIONS

Before You Apply

How do you survey a site for pool building without hiring a surveyor every time?
You create a site assessment checklist: soil type (dig a test hole), underground services location (call Dial Before You Dig), drainage (observe water flow), access for equipment. You document with photos. You don't quote until checklist is complete.
How do you price for ground complications (rock, clay, poor drainage)?
Your site assessment identifies them. If rock removal is needed, you quote additional excavation hours. If drainage work is needed, you quote that separately. Client sees what they're paying for. You don't absorb surprises.
What's your labour baseline for different pool build stages?
You time your crew on five pools: excavation (hours per cubic metre), plumbing (hours per pool), concrete work (hours per sqm), tiling (hours per linear metre), equipment install (hours per pool). You have a baseline for each stage.
How do you document pool finishing standards so crew executes consistently?
You photograph your best finished pools from multiple angles. You create a checklist: tile grouting width, equipment placement, surround finish, handover cleanliness. Crew follows the photos and checklist. Consistency becomes the default.
How do you handle site access problems for heavy equipment?
You assess access during site survey - gate width, ground condition, distance to build site. You identify problems upfront. You plan equipment delivery and placement accordingly. You don't discover problems mid-excavation.
How do you manage changing site conditions during build?
You have a change order process: 'We discovered X condition. Options are: (1) proceed with contingency plan (cost Y), (2) remediate (cost Z). Approve?' Client decides. No surprises to margin.
How do you know when a pool is finished to standard?
You have a handover checklist: tiling complete and grouted, equipment operational and tested, surround finished, all debris removed, systems documented and explained to client. You inspect against the checklist before signing off.
APPLY NOW

Ready for Personalised Training Built Around Your Business?

Freedom Fighter 1:1 is application only. We review every submission to match you with the right coach at the right phase.

Application Received

We will review your application and be in touch within 48 hours to discuss your coach match and training plan. If you have questions in the meantime, text us on 1800 565 947.

Personalised 1:1 Training

Stop Running Your Business.
Start Owning It.

Every system was built in a real trade business. Response Electricians is the proof. Your business is next.

Apply Now Call 1800 565 947
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