Private 1:1 - Application Only

1:1 Carpentry Business Coaching

Builders employ carpenters directly. Materials are on backorder. Fit-out work swings from fixed-price to time-plus-materials chaos. Get a dedicated coach who understands how to position carpentry work, price for material volatility, and build a carpentry business that scales beyond your personal labour.

Apply Now Call 1800 565 947
WHY GENERIC DOES NOT WORK

Carpenters compete against builder-employed crews while managing material supply chaos

Builders have captive carpentry teams. You're fighting for the overflow. Materials are backordered. You quote fixed-price fit-out and the job scope shifts mid-project. Here's what carpenters face:

Builders employ carpenters directly - you're competing for overflow

Your largest potential customer (builders) has internal carpentry crews. You get jobs only when builders are overstretched. You're their backup, not their partner. And you're priced accordingly - lower rates because you're filling gaps.

Material supply chains are unpredictable. Timber shortages, Colorbond delays, cabinet delays.

You quote a fit-out job. Three weeks in, timber is backordered. Your schedule fractures. Client changes design to accelerate delivery. You're holding cost. Margin evaporates.

Fit-out work pricing is chaos: fixed-price vs time-and-materials

Some clients want fixed-price. Some want hourly. You quote fixed and the scope changes. You quote hourly and clients want certainty. Pricing model doesn't match what clients actually need.

Transitioning from subbie to head contractor changes everything

As a subbie, you execute carpentry. As a head contractor, you're managing clients, coordinating trades, managing cash flow. You're not carpentry anymore. Most carpenters don't know how to make that transition.

You are the bottleneck for every decision in the business

Every quote, every carpenter assignment, every design decision, every client issue comes through you. Your team is waiting. Your clients are waiting. You cannot take time away without losing momentum. That is not a business - that is a carpentry job you happen to own.

You have no visibility on actual profit per job

The money comes in and you assume you are profitable. But you are not tracking real labour cost per job, material waste, rework frequency, or how long jobs actually take. Some projects make money. Some do not. You operate blind.

WHY THIS IS DIFFERENT

Built for Owners Whose Problems Are Not Simple

You have tried the group thing. You have sat in rooms with coaches who have never run a carpentry business. You have done the courses. None of it was built for the complexity you are dealing with now. This is.

This is for you if

  • You've built a carpentry business to £350K+ revenue competing with builder-employed crews
  • You want to transition from subbie to head contractor and don't know how
  • Material delays are regularly breaking your project timelines
  • You're still doing carpentry work personally and want to get off the tools
  • You know fit-out work (kitchens, bathrooms) is where the margin is but you're not positioned as a specialist

This is not for you if

  • You're a solo carpenter picking up jobs (Freedom Fighter is for business builders)
  • You want to improve your carpentry skills (we focus on business systems, not trade techniques)
  • You're happy being a subbie to builders (we teach head contractor positioning)
  • You don't have crew and don't plan to hire (systems work at scale)
  • You're not interested in transitioning to management (being off the tools requires different skills)
OWNERS WHO MADE THE SHIFT

They Were Where You Are. Here Is What Changed.

These carpentry business owners were exactly where you are. Here is what changed.

THE 4 PHASES

A Structured Path From Where You Are to Where You Want to Be

Freedom Fighter is not a course. It is a structured, phase-matched training program. Your coach meets you at your current stage and builds the systems you need - in the right order - to move to the next one.

Phase 1

Foundation

You are the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management, and building the commercial foundation that everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about hiring your first office person, building standard operating procedures, and creating the structure that lets you step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase builds the leadership layer, delegation frameworks, and operational systems that let you start stepping away from day-to-day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom - it is about refining what you have built, protecting your margins, planning your next move, and making sure the business continues to perform without you in it.

HOW IT WORKS

Your Coach. Your Business. Your Agenda.

Fortnightly Coaching. Same Time. Same Day.

This is not group training. Every session is a private conversation between you and your coach. Same time, same day, every fortnight. Focused entirely on your business, your challenges, and your next move. Accountability is built into the structure.

  1. Phase Assessment - Your coach identifies where you are and what needs to happen next. No guessing.
  2. System Build - Each session delivers a specific system, framework, or decision that moves your business forward.
  3. Implementation - You apply it between sessions. Your coach holds you accountable at the next one.
  4. Review & Adjust - What worked, what did not, what changes. Your plan evolves as your business does.
Typical Session Structure
Fortnightly. Zoom. Accountability.
  • Review progress since last session
  • Address your current blockers and challenges
  • Deliver the next system or framework for your phase
  • Set specific actions for the next fortnight
  • Same time, same coach, every fortnight. Consistency drives results.
MEMBER RESULTS

What Happens When You Have the Right Coach

I was competing with builder-employed crews for scraps. Once I positioned myself as a specialist fit-out contractor (kitchens, bathrooms, cabinetry) instead of general carpentry, I was competing with fit-out specialists - not builders. Different market, better rates.

Positioned as fit-out specialist. Average job rate increased 35%. Builder overflow is no longer my primary market.
A
A.G.
Carpentry - Brisbane QLD

Material backlogs were breaking my jobs. Once I started locking material delivery as a contract requirement - confirmed before quoting - delays stopped. If materials aren't confirmed available, I'm not quoting the job.

Material supply now confirmed before quote. Schedule delays dropped 80%.
C
C.W.
Carpentry - Sydney NSW

I was a subbie doing carpentry work for builders at their rates. Once I became a head contractor managing my own fit-out jobs - coordinating trades, managing clients - I was running a business, not doing work. My rate per job tripled.

Transitioned from subbie to head contractor. Revenue per project increased 200%.
L
L.M.
Carpentry - Melbourne VIC
THE SHIFT

Before and After Freedom Fighter

Before

  • Builders are your biggest customer but they employ their own carpenters. You get overflow work at discounted rates.
  • Material delays wreck your schedule. Timber backlog. Cabinet delay. Your timeline is hostage to supply chains.
  • You quote fixed-price fit-out and scope changes mid-project. You're holding cost and losing margin.
  • You're doing carpentry work. A client calls at 2pm and you drop your chisel. You're a tradesperson, not a business owner.
  • Your revenue is limited to the hours you personally work. Scaling means working more hours - not building a business.
  • Only you understand pricing. Your team doesn't see the difference between a profitable job and a margin killer.

After

  • You've positioned as a fit-out specialist (kitchens, bathrooms, cabinetry) competing with fit-out contractors - not builders. Premium positioning, premium rates.
  • Material delivery is confirmed before you quote. You're not quoting jobs with unknown material timelines. Delays are managed, not surprises.
  • Fit-out work is quoted as fixed-price with a scope definition so clear that changes are obviously variations. Your fixed price is protected.
  • You've hired a carpentry team. Your role is managing the business (quoting, client communication, coordinating trades, managing cash flow). You're off the tools.
  • Your team is executing your carpentry standard. Revenue per project scales independent of your personal labour.
  • Your team understands fit-out economics. They see why material confirmation matters, why scope clarity protects margin, why client communication prevents rework.
IS THIS YOU?

Freedom Fighter Is Built for Complex Businesses

This is not an entry-level program. It is built for carpentry business owners who have outgrown generic advice and need structured, personalised support for the problems only they can see.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other coaches and they did not get your trade
  • Your problems are layered - HR, finance, operations, leadership - all at once
  • You want a coach from the trades who has helped hundreds scale, not someone who studied it
  • You are building for owner freedom - not just more revenue

This is not for you if

  • You want a magic bullet - this is structured, long-term work
  • You are not willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You are happy with how things are and not ready to commit to change
YOUR COACHES

Operators Who Have Built What You Are Building

Not consultants. Not motivational speakers. Every lead coach comes from the trades and has helped hundreds of carpentry business owners scale. And in Freedom Fighter, you also get direct 1:1 sessions with our specialty coaches - not just workshops, but private time to solve your specific HR, finance, marketing, or operations challenges.

Josh Graham
Lead Coach
Josh Graham

Trade business specialist. Built and scaled multiple businesses with teams of 100+ staff. Has helped hundreds of carpentry business owners build structure, systemise operations, and step off the tools.

Levi Hamilton
Lead Coach
Levi Hamilton

Grown trade teams to 40+ staff. Has helped hundreds of carpentry business owners scale through hiring, people management, and building the operational layer that lets owners step away.

Jack May
Lead Coach
Jack May

20+ years in carpentry and trade business management. Has helped hundreds of owners with quoting systems, margin protection, people leadership, and strategic planning.

Plus direct 1:1 sessions with our specialty coaches in:

Accounting
HR & Hiring
Marketing
Operations
Leadership
Profit & Wealth
People & Culture
Project Management
THE PROOF POINT

Every System Was Built Inside a Real Trade Business

Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing, 1,950 five-star reviews - and now it runs without me. My GM runs the business. That is what we are teaching you to build.

Greg Allan

Founder, Tradies Success Academy. Owner, Response Electricians.

1,950 +
Five-Star Reviews
30 +
Staff, Fully Systemised
GM -Led
Owner Not Required
Premium
Never on Price
ALSO INCLUDED

Your Full Training Ecosystem

Your 1:1 sessions are the anchor. But Freedom Fighter members also get access to everything else in the ecosystem - including direct 1:1 time with specialty coaches that is exclusive to this program.

1:1 Specialty Coach Sessions

Private sessions with specialist coaches in HR, finance, marketing, and operations. Not workshops - dedicated 1:1 time to solve your specific challenges. Exclusive to Freedom Fighter members.

AI Club

Weekly live sessions run by Greg Allan. Practical AI tools and workflows built specifically for carpentry business owners. No theory - real applications you use the same week.

Business Foundations

Weekly live training run by Greg Allan. Core systems the carpentry trade business needs - financial visibility, job management, hiring frameworks, and operational structure.

Full Learning Hub Access

59 courses. 567 lessons. Covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.

The TRADIES App Community

Private community of carpentry business owners across Australia and New Zealand. Share wins, ask questions, get peer support from people who understand your world.

COMMON QUESTIONS

Before You Apply

How do you compete with builder-employed carpentry crews?
Stop competing with builders. Instead, position as a specialist in fit-out work - kitchens, bathrooms, cabinetry, renovations. You're competing with fit-out specialists, not builders. That's a different market with different margins.
How do you manage material supply delays when you're quoting fixed-price work?
Confirm material availability before quoting. If timber is 8 weeks out, you don't quote the job - or you adjust timeline and cost. Material delays are managed upfront. You're not quoting delivery dates you can't control.
What's the difference between a carpentry job and a fit-out contract?
A carpentry job is labour - cut, install, finish. A fit-out contract is a complete interior: kitchen + bathroom + wardrobes + finishes. One is time-and-materials work; one is a project with a scope, timeline, and fixed price. Fit-out contracting is higher margin.
How do you transition from doing the work to managing a team doing the work?
Hire a lead carpenter who can execute your standard. Your role shifts: quoting, client communication, quality inspection, coordinating trades. You're not on the tools - you're managing the business. That's a skill transition that takes time.
Can you help me hire a lead carpenter or coordinator?
Yes. The Hiring Right framework shows you exactly what a lead carpenter needs to own. They're not a tradesperson promoted to management - they're someone with carpentry skill AND the ability to manage a team and execute your standard consistently.
What's the ROI for a carpentry business doing £500K revenue?
Positioning as a fit-out specialist instead of general carpentry can improve average job rate by 20-30%. On £500K, that's £100K+ in additional revenue. Material confirmation reduces delays (and margin loss) by 10-15%.
Do I need to be licensed as a builder if I'm doing fit-out contracts?
That depends on your state. Some states require a building license for fit-out work above certain thresholds. Check your state building authority. If you need a license, it becomes part of your cost structure and competitive positioning.
APPLY NOW

Ready for Personalised Training Built Around Your Business?

Freedom Fighter 1:1 is application only. We review every submission to match you with the right coach at the right phase.

Application Received

We will review your application and be in touch within 48 hours to discuss your coach match and training plan. If you have questions in the meantime, text us on 1800 565 947.

Personalised 1:1 Training

Stop Running Your Business.
Start Owning It.

Every system was built in a real trade business. Response Electricians is the proof. Your business is next.

Apply Now Call 1800 565 947
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