You’ve built something real. So why does it still feel like you can’t step back?
Whether you’re turning over $15K a month or $500K, the ceiling feels the same. Growth stalls. The business still needs you in the middle of everything. And nobody around you truly understands the weight of running a building business at a high level.
The business still revolves around you
You’ve got team members, maybe even managers. But the important decisions, the hard problems, the client escalations — they all still land with you. That’s not a business. That’s a job with staff.
Growth creates more problems than it solves
Every time you scale up, something else breaks. More revenue, more complexity, more pressure. You’re solving the same issues at a higher dollar figure and wondering why freedom feels further away.
Your family’s still getting the leftovers
The hours haven’t dropped. The mental load hasn’t dropped. You built this for them and they’re still waiting. At some point, “when things settle down” has to become a real date.
You’re making high-stakes decisions alone
Nobody in your circle runs a building business at your level. So you trust your gut, copy what others are doing, or stall. The cost of bad decisions compounds fast when the numbers are big.
The fastest way to grow is to surround yourself with people who refuse to stay still.
It doesn’t matter whether you’re at $20K or $200K a month — every serious operator hits the same wall when they’re building alone. The ceiling breaks when you’re surrounded by people operating at your level who refuse to let you stay stuck.
These aren't case studies. These are your peers.
Building business owners who were exactly where you are. Now they're not.
We don’t take everyone. That’s the point.
Your team is only as strong as its weakest member. We’re not filling seats. We’re building a room where standards are non-negotiable and everyone is committed to doing the work.
Apply
Tell us where your business is, what’s not working, and what you’re actually committed to changing. We read every application personally.
Interview
A 20-minute call with the team. Not a pitch. A genuine assessment of whether this is the right environment for where you’re headed.
Get matched
You’re placed with 7 building business owners at the same phase. Same service type. Same revenue bracket. No dead weight.
Launch and build
Fortnightly sessions. 60 minutes. Same coach, same crew, every time. You show up. You do the work. Your business changes.
Every session ends with something built.
Your next move, clear
Your coach cuts through the noise and tells you exactly what to work on. Pricing structure, cash flow, hiring sequence, marketing. One clear direction, every session.
Built in the room, not on the to-do list
You leave with your pricing template done, your job management workflow set up, your SOP written. Not planned. Done. This is where momentum is made.
No hiding from your commitments
What did you say you’d do? Did you do it? Your team holds the mirror up every fortnight. Uncomfortable? Yes. That’s exactly how growth works.
Learn from someone two steps ahead
A specialist coach, a builder who’s already scaled past where you’re stuck, or Greg himself. Real operators. Real numbers. No theory.
Four phases. One destination: a business that runs without you.
Every Freedom Fighters team is matched to a phase. Not a generic cohort — a room of 8 business owners at exactly your level, working the same problems, making the same next moves.
Get off the tools
$8K–$40K/mo. You’re doing everything and charging too little. Your team locks in your pricing, gets your numbers straight, and gives you the confidence to make your first hire.
Get out of the admin spiral
$40K–$100K/mo. You’ve got a builder but you’re drowning in quotes, invoices, and follow-ups. Your team tightens your margins and gets you ready for admin support.
Complete owner freedom
$250K+/mo. Your ops manager runs the business. Your team helps you hire a GM who owns the whole thing. You become the investor, not the operator.
Not joining isn’t the safe option. It’s the expensive one.
Every month you operate without the right pricing, the right systems, and the right people, it costs you. These are real numbers drawn from 8,000+ trade business owners.
Everything you need. One room. One price.
- Fortnightly 60-minute team coaching session
- 8 building business owners per team
- Phase-matched team (Foundation, Growth, Expansion, or Scale)
- Private team chat between sessions
- Specialty coach access (HR, legal, financial, marketing)
- Full TSA Learning Hub access
- All tools, templates, SOPs, and frameworks
No charge until your team is confirmed and your launch date is set. Join the waitlist to secure your spot.
Results from service tradies who made the call.
"We were thinking of shutting down the business. Now I’m spending more time with the kids, getting to footy matches. We’re not going anywhere."
"I’ve gone from having no systems, no structure, no idea how to lead, to now having that time back. We’ve doubled our revenue year on year."
"I work four days a week and about four to five hours a day. By choice. Without TSA, there’s no way I would be doing that right now."
"We've grown to winning $100K to $600K projects. However much effort you put into the Academy you'll get back."
"I was working 16-hour days for 2 years. A real struggle. Since then we've managed to turn it around completely."
"I've stopped running around putting out fires. I've got a plan, the support to follow it, and I'm finally making time to pick my kids up from school."
Your team is being assembled.
We’re launching trade-specific teams in the coming months. Join the waitlist now to secure your spot and be first to know when your team is ready.
You’re on the waitlist.
We’ll be in touch as soon as your team is ready to launch. Keep an eye on your inbox.
Questions.
The business you want exists. You just need the right room to build it.
The next level of your business doesn’t get built in isolation. It gets built in a room where the standard is high, the people are serious, and nobody lets you stay comfortable. That room is being assembled right now.