Choosing Your Tradie Business Name

Choosing Your Tradie Business Name

Whether you’re starting out or considering a rebrand, your tradie business name plays a huge role in your branding and marketing efforts. 

Your tradie business name is the first thing people will see and hear about your business. It’s a representation of who you are and what you offer. It’s also an opportunity to communicate your unique value proposition and set yourself apart from your competitors. 

When choosing a name for your tradie business, making sure it’s aligned with your mission, vision and values is key. How can you communicate a message in your name? Think about the challenges you are solving for your clients.

Let’s take Response Electricians, Greg’s electrical business back in Perth. They were formerly known as Response Fire and Electrical. The original name was representative of Greg’s previous work experience in the fire industry, but as the business evolved it shifted into the residential space, and the name no longer aligned with the services offered. 

The business name It was a bit long and confused a few clients – so the business became known simply as Response Electricians which is representative of their fast and responsive service delivery. 

When choosing a name for your tradie business remember these tips:

  1. Make sure it’s easy to remember 
  2. Make sure it’s easy to spell 
  3. Keep it simple – avoid too many variations

SEO Optimisation is also a crucial factor to consider when choosing a name for your tradie business. You want to use words and phrases that people are searching for online. 


‘Electrician’ or ‘electricians’ is more commonly searched for than ‘electrical’ – by using keywords in your business name, you have a head start in ranking higher on Google.

Don’t rush into choosing your tradie business name. Think of a few ideas and then sleep on it. With the right name, you’ll be well on your way to building a successful and memorable tradie business!

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