Out in the van, driving to work or to and from jobs? Plug in and listen in! These books will change the way you do business as a Tradie!
- How to Win Friends & Influence People by Dale Carnegie (1936)
Written almost a hundred years ago, Carnegie’s masterpiece has stood the test of time. As a self-help book on human interaction, public speaking, confidence, and communication, it is still in a class of its own. This book would be recommended for every tradie, but especially those who want a leg up dealing with clients, staff, and in all interpersonal situations of their business and their life. There’s a reason this book has sold over 30 million copies and still sells like hotcakes today. Authentic and convincing salesmanship is the achilles heel for many great tradies, but the advice and insight in Carnegie’s book will change the way you approach and apply sales.
- Atomic Habits by James Clear (2018)
Clear provides a powerful, simple, and proven framework for getting better every day. He’s one of the world’s leading experts on habit formation, and provides practical strategies that explain exactly how to form good habits, break bad ones, and master the tiny behaviors that take you to the next level. Whether it’s your trade business or your personal life, your success will be determined by your daily habits. The right systems, which Clear outlines in this book, will change your fortunes and take you to new heights. Atomic Habits breaks down complex topics into basic behavioural changes that you can easily apply to your business operations, and your life.
- Own the Day, Own Your Life by Marcus Aubrey (2018)
Aubrey provides simple strategies for getting the absolute most out of your mind and body on a daily basis. The practices outlined in this book are the same ones Aubrey applied to build one of the fastest growing companies in the world, Onnit. This handbook will push you to optimise each moment of the day. Small, actionable changes implemented throughout the course of one day compound over time and make the world of difference. You’ll feel better, perform more efficiently, and your trade business will explode. These daily practices turn into weekly routines, ultimately becoming part of an unstoppable mindset, healthy lifestyle and successful business.
- Never Lose A Customer Again by Joey Coleman (2018)
Coleman’s book is full of incredible advice for businesses looking to create a superior customer experience. The ideas in Never Lose A Customer Again are constructed so that they’re just as applicable for trade business owners as for global companies. The book outlines why customer experience is so important, and how it’s often overlooked by organisations. Providing a premium service requires knowledge of your customer’s desires, fear and emotions. Coleman provides the blueprint for mastering this and providing a memorable, engaging, and powerful customer experience which pays off ten-fold in the long-run.
- The Infinite Game by Simon Sinek (2019)
Sinek’s book is based on the idea that there are two types of games: finite games and infinite games. Finite games, like chess and footy, are played with the goal of getting to the end of the game and winning, with a set of rules that don’t really change. Every game has a beginning, middle, and end, and there’s always a winner. But infinite games, like a trade business or the political arena, are played for the purpose of continuing play, not necessarily to “win”. Business owners who understand and embrace an infinite mindset, will build much more powerful, innovative, inspiring, and resilient businesses. Sinek explains how to adopt an infinite mindset, and leverage it to supercharge your business.
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